Bold

Brand Identity for a multidisciplinary cultural hub.

Bold Studio Créatif had outgrown its identity. What began as a content production agency had evolved into something far more ambitious a cultural hub where artists, musicians, designers, filmmakers and creatives of all disciplines come together to share, create and collaborate. Their visual identity no longer reflected who they had become or where they were headed. They needed a brand that could hold the energy of a community, not just a studio.

The answer was already in the name. Bold not just as a descriptor but as a design philosophy. We set the wordmark as the centrepiece of the identity, letting the weight and confidence of the typography do the talking. To reflect the multidisciplinary nature of the community, we built a palette of vibrant, distinct colors each one strong on its own, but designed to work together in harmony. Much like the artists Bold brings together, the colors coexist without competition. Geometric patterns provided the structural thread that unified the system across every application, giving the identity rhythm and coherence without constraining its energy.

Bold launched with a complete brand identity system built for scale flexible enough to move across digital and print, from social media to posters to merchandise, without losing its character. A brand as multidisciplinary as the community it represents.

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Guties

Brand Identity & Packaging for a handcrafted kombucha brand.

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