Qashabia

Brand strategy & identity for a film production agency built on craftsmanship.

Dubai's production industry is crowded and generic. Qashabia's founder brought serious international experience, and the brand needed to read as trusted and established from day one, before a single project was on the wall.

The answer was in the name itself: a qashabia is a hand-tailored North African garment prized for the skill and precision it takes to get right, the same qualities that separate good film production from average. The identity is built around a lettermark fusing the Latin Q with the Arabic ق, carried through a warm palette of browns, beiges and oranges drawn from the garment itself.

Qashabia launched in Dubai with a complete visual identity, a distinct lettermark, a palette rooted in heritage, and a system built to read as professional and B2B-relevant from the first pitch. A brand that tells the founder's story without ever having to say it out loud.

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Brand Identity for a multidisciplinary cultural hub.

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