Vitaya

Branding & Packaging Design for a French dietary supplement brand.

Vitaya entered the French dietary supplement market in 2023 with a strong conviction: health and wellbeing are the foundation of a balanced life. But the market is saturated and visual noise is everywhere. The challenge was to build a brand that felt trustworthy without feeling clinical one that could stand out on a shelf and build long-term loyalty.

We anchored the brand in vitality. Green as a primary signal of life and energy, balanced with a deep navy that brings authority and calm. The logomark merges the initial V with a leaf motif clean, modern, scalable. For packaging, the focus was clarity: colour-coded product lines and a visual hierarchy that makes the shelf feel organised, not overwhelming.

A full visual identity, packaging design across the entire product range, and packshot retouching for commercial use. The system scales cleanly from product label to outdoor advertising. A French supplement brand that looks as serious about design as it is about what's inside the bottle.

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Ashéa

Branding, Art Direction & Website for modern fashion brand

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